Position: Senior Associate - SEO
Location: Noida
Employment Type: Full-time
Experience: 3–5 Years
About Attero
Attero is a NASA-recognized cleantech company and one of the world's leading end-to-end recyclers of Lithium-ion Batteries and E-waste. Headquartered in Noida with state-of-the-art recycling facilities in Roorkee, Attero specializes in recovering high-purity critical minerals such as Lithium, Cobalt, Nickel, Graphite, Gold, Copper, Palladium, Titanium, and Manganese from end-of-life electronics and batteries.
With operations spanning E-waste Recycling, Battery Recycling, Critical Minerals Recovery, EPR, Selsmart, Metal Mandi, ITAD, and B2B Copper Products, Attero is rapidly expanding its presence across India, Europe, and North America. As we continue to scale, we are looking for professionals who thrive in a fast-paced environment, embrace innovation, and are eager to create meaningful business impact.
Job Summary
We are looking for a results-driven SEO Specialist to lead Attero's organic search growth across all business verticals, including E-waste Recycling, Battery Recycling, Critical Minerals Recovery, EPR/ITAD, and B2B Copper Products.
This role will be responsible for improving Attero's search visibility for high-intent keywords, driving qualified organic traffic, and generating inbound business enquiries. The ideal candidate should possess strong expertise in technical SEO, on-page optimization, content strategy, backlink acquisition, and performance analytics, with experience working on B2B or manufacturing-focused websites.
The successful candidate will collaborate closely with the Marketing, Content, Product, and Development teams to build a scalable organic growth strategy while staying ahead of evolving search engine algorithms and AI-driven search experiences.
Key Responsibilities
SEO Strategy & Planning
- Develop and execute comprehensive SEO strategies to improve organic search visibility across all business verticals.
- Perform extensive keyword research and mapping aligned with business objectives and customer search intent.
- Identify high-value keyword opportunities for service pages, product pages, blogs, and landing pages.
- Conduct regular competitor analysis and monitor emerging search trends within the recycling, sustainability, manufacturing, and critical minerals sectors.
Technical SEO
- Conduct regular technical SEO audits to identify and resolve issues related to:
- Crawlability
- Indexation
- Site Architecture
- XML Sitemaps
- Robots.txt
- Canonicalization
- Schema Markup
- Core Web Vitals
- Page Speed Optimization
- Coordinate with developers to ensure timely implementation of SEO recommendations.
On-Page SEO
- Optimize website content, metadata, URLs, internal linking, headings, and image optimization.
- Ensure all website pages follow SEO best practices.
- Improve content relevance and search visibility across existing pages.
Content SEO
- Work closely with content writers to develop SEO-driven content calendars.
- Prepare content briefs based on keyword opportunities.
- Identify new blog topics and landing pages to improve organic traffic and lead generation.
Off-Page SEO
- Develop and execute ethical white-hat link-building strategies.
- Build high-quality backlinks through:
- Digital PR
- Industry partnerships
- Guest blogging
- Outreach campaigns
- Directory submissions
- Citation building
- Monitor backlink quality and domain authority.
Analytics & Reporting
- Monitor SEO performance using:
- Google Search Console
- Google Analytics 4
- SEMrush
- Ahrefs
- Moz
- Track:
- Keyword Rankings
- Organic Traffic
- CTR
- Impressions
- Indexed Pages
- Backlinks
- Conversion Performance
- Prepare monthly SEO performance reports with actionable insights and recommendations.
Continuous Improvement
- Stay updated with Google algorithm updates, Core Web Vitals, and AI-powered search experiences such as Search Generative Experience (SGE).
- Recommend improvements based on changing search behavior and industry best practices.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Information Technology, or a related discipline (preferred).
- 3–5 years of dedicated SEO, AEO & GEO experience with a proven track record of improving keyword rankings and organic traffic.
- Experience working with B2B, Manufacturing, Industrial, Sustainability, Enterprise, or Technology brands is preferred.
- Strong expertise in:
- Technical SEO
- On-page SEO
- Off-page SEO
- Keyword Research
- Content Optimization
- Link Building
- Site Audits
- Hands-on experience with:
- Google Search Console
- Google Analytics 4 (GA4)
- SEMrush / Ahrefs / Moz
- Working knowledge of:
- Schema Markup
- Core Web Vitals
- Website Architecture
- HTML/CSS (basic understanding)
- Crawl Budget Optimization
- Strong analytical and reporting skills.
- Excellent communication and cross-functional collaboration abilities.
- Understanding of AI-driven search trends and evolving search engine algorithms.
